Football Viewing Center Business Plan in Nigeria

Football Viewing Center Business Plan in Nigeria – Football is the most watched sport in the world, in fact two of football’s major competitions, the FIFA world cup and the UEFA champions’ league, are largely seen as the most watched sporting events in the world asides the Olympics. Nigerians are sports enthusiasts and the major sport watched by Nigerians is football.

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Several Nigerians have become self-acclaimed fans of some of the biggest clubs in the world like Real Madrid, Manchester United, Arsenal, Chelsea, Barcelona, Manchester City, Bayern Munich, etc. without ever visiting the homes of these prestigious club sides. Some Nigerians have not even been able to afford their own cable television, their only source of access to seeing their favorite teams play is viewing centers. Little wonder on match days most viewing centers are full to the teeth with no sitting space a few minutes after the match has started. Most people go to such centers to meet up with friends and fellow club supporters, you will even hear some folks say stuff like, “the viewing center is the best place to watch a match.”

With the above statistics, it is evident that starting up your own viewing center business will churn out a lot of profit, let me explain this further. In most areas of the country, the amount to watch a single match is about #100, if a viewing center can seat one hundred people, the owner will be making about #10,000 every match. Usually at weekends, multiple matches are shown, as many as three to four matches per day, if the owner makes #10,000 per match, he will be making about #30,000 to #40,000 in one day. Sometimes, especially when the UEFA champion’s league is ongoing, matches are also shown during the week, spelling more income for the center owner. At the end of the month, after removing money spent for maintenance and cable television bills, the owner will still rake in more than #100,000 depending the location of the business.

By now I believe you are getting the vibe that the viewing center business is something anyone can engage in to make some good amount of profit monthly. Please join me on this ride into the world viewing center business as it promises to be insightful and exciting at the same time.

What do I Need to Start a Viewing Center in Nigeria?

For the purpose of this write up, I will be focusing more on a medium scale viewing center, but you can expand yours depending on your vision for the business or the amount of capital at hand.

Write a detailed football viewing center business plan in Nigeria and Feasibility study. No man that wants to start a building does so without first counting his costs, else he will start and get stranded before the work is done, thus making himself a source of public ridicule. The feasibility study helps the business owner know what he is getting himself into before he actually starts the business. It helps him understand the business terrain of his location with special focus on the aspect of business he intends to run. He knows his prospective customers as well as impending competitors, the present charges for the services rendered, what he will need to run the business, both in cash and kind, how to outsmart his competitors by adding a little spice to his business, etc. When a proper feasibility study is carried out, it helps the business owner in writing a detailed business plan. The plan helps as a guide as to how the business will be run, it also acts a means to describe what the owner wants to achieve to prospective customers, it helps the owner in writing out a specific budget for the business and state where the business should be within the next few years. With these done, the business owner can proceed to make a decision as to whether to run the business or not and what scale he will like to run the business. Businessplan.com.ng will send you a properly written football viewing center business in Nigeria. This business plan can be used for bank loan application, grant opportunities, etc
To place order, pay N10000 to:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

After payment, text your name and email address to 07033378184 and you will receive your FOOTBALL VIEWING CENTER BUSINESS PLAN IN NIGERIA / FEASIBILITY STUDY)

Get a viewing space: This is one of the most vital parts of the business, if not the most vital. The kind of space you get and the location will to a great extent determine how much profit you are likely to make from your viewing center and whether it will stand the test of time or not. There are three major criteria for choosing your viewing space,

A place big enough to seat your expected audience. You do not want people being cramped up or sitting in an uncomfortable manner. Make sure the space you are getting is big enough to seat the people you are expecting, more so, it should have room for expansion.
Proximity to prospective audience. The center should be sited in a place where the population requires such services. Statistics show that youth are more likely to watch matches at a viewing center than older citizens, so obviously your best bet at siting your viewing center will be an area with a large number of youth.
You need a place that is secure, both during matches and when the place is void of human presence. There is always a tendency for miscreants to cause fights at a viewing center, vandalizing of property, and other vices, these can be avoided if the viewing center is sited in a place characterized by maximum security.

Following these guidelines, you are sure to get yourself a huge number of people patronizing your venue within a very short time.

Seats: If you are running on a low capital, it is advisable to start with wooden benches that can be easily made by a carpenter around your location. Like I said earlier, your feasibility study will give you insight as to how best to run your business. It would not augur well if you are using wooden benches while your competitors are using plastic chairs. The best way to go around this is looking for the most comfortable form of seats at the cheapest possible costs. Your customers comfort should be your number one priority, no one likes to watch a football match in an uncomfortable manner, especially when it is not for free.
Ventilation: It is one thing to get seats, it is another to ensure that the seats are properly arranged to ensure for proper ventilation of the environment. There is always a chance for a place with a number of people gathered to become stuffy after a while. It is thus imperative that the environment is properly aired, get air conditioning systems if you can afford them, or just settle for as many windows as possible with fans to support for proper circulation of air. Note that the more comfortable your clients are, the more money you will make from the business.
Source of power: We all know that the state of power supply in the country can be erratic, this means running your viewing center on PHCN alone will be disastrous as there could be a power outage during a match. It is advisable to totally ditch PHCN if you can and just run on generating sets, or better still, get a standby generator so that you are not left hanging in the case of a power outage. It is most advisable that along with the generating set, you acquire a UPS or an inverter. No one likes their matches to be interrupted, these measures will ensure that even if there is a power outage, your appliances keep running till you can change over to a secondary source of power (generating set).
Viewing interface: Please do not mind the grammar, the viewing interface is just the platform via which your customers watch their matches. If you have the financial capacity and your venue supports it, you can make use of a projector, it will give bigger pictures. Generally, for medium scale viewing centers, it is advisable to start with at least two television sets. It does not have to be something flashy, but as much as possible, let it be a plasma. You can get good plasmas that are fairly used for considerably cheap price. You also need to ensure that you have good sound to augment the pictures, people usually do not just come for the pictures, they want to hear what is said as well. A set of speakers will not be a bad idea. A major guideline for getting a viewing interface is that the picture resolution must be clear enough for people sitting a distance away to enjoy what they are watching.
Cable television connection: There are several options as regards what cable connection to use for your viewing center. The most popular however is DSTV, a product of multichoice. It is wise to visit a multichoice office around you or the office of any other cable television service provider around you to find out what packages work best for what you want to achieve. You can also reach out to predecessors in the business for advice as to which one best suits the business.
Lighting: Even though you do not need lights to be on during a match, it is important that you have a good lighting system so that people do not bump into objects or other people during breaks like halftime, or between matches. The lights will also help secure the venue for unscrupulous elements who may want to vandalize materials like phones, power banks and others that your customers may be charging.
Tickets: This is simply a lookalike to a receipt of payment. Something small to certify that a certain customer has fully paid for the services about to be rendered. This is important because some people will try to prove smart and come in probably at halftime with other people that paid under disguise. If everyone is required to show their tickets before coming in, then you can cut down on losses to such vices.

How much to set up a football viewing center?

The capital that you need to set a viewing center in Nigeria varies in relation to the cash you have, your location and how much space you have to operate your business in.

For example, for a budget/capital of N500, 000, you can start with the following:

Rent for land or property: N70, 000 to N100, 000
Plastic Chairs (100): N1500 – N2000 each or wooden benches
Fairly used Televisions (2) N100, 000
UPS (2): N20000
DSTV Decoder and dish and Installment
DSTV monthly subscription (XtraView)
Standby Generator: N40000
Ceiling fans/ standing fans: N20000
Marker Board: N5000
Lighting system
Extension cables

Once you have all the above in place, it is safe to say that your viewing center is ready for business. The next question to answer is this,

How do I run my Viewing Center?

Publicity: Ensure that you do proper publicity, so people know that you exist. Publicity is a non-negotiable component of this business as the competition is quite high and patronage is highly dependent on what people know about what you do. It most advisable to get a board, either a white board or black board, write the matches to be shown, place the board at a strategic location.
Freebies: To ensure you attract more customers than your competitors, it is wise to give out freebies to customers once in a while. Examples are, free matches or discounts for the first few people that come in, call out recharge card numbers during halftime, etc. Information about these freebies could be written alongside the match information on the boards. Doing this, you are sure to attract more customers.
Customer friendliness: You should ensure that customers are treated with utmost respect, always remember that the customer is king. Do not raise unnecessary arguments with customers or start fights with them, it will drive away people from your business. There is always a polite option to sorting out issues with customers.
Record keeping: Endeavor to keep records properly for daily transactions. This will help you know how well the business is doing and thus determine expected growth rate. It also helps you know what measures you need to take to ensure your business grows over the shortest possible period.

One of the great advantages of running a viewing center is that several auxiliary businesses can be run alongside to generate more income. Below are a few ideas:

Selling beverages, both alcoholic and nonalcoholic. People will sure get thirsty during a match, doing this means instead of going outside to satisfy their thirst, they patronize you.
Selling snacks and other edibles. You could sell snacks, fried meat, etc. to go along with the drinks.
When there are no matches, you could show movies for a price, or rent out the equipment and venue to people who require it for their own programs.
You can expand your business to include football betting.

This is a business you can run on a full time or part time basis, either ways, you will be making quite an amount of profit at the end of each month. What are you waiting for? Start making some money today.

Order for your football viewing center business plan in Nigeria now! Pay the sum of N10,000 into any of these bank accounts:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

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ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

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1. Your Depositors Name
2. The topic of the business plan
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