Cinema/Movie Theatre Business Plan in Nigeria

Cinema / Movie Theatre Business Plan in Nigeria

In this article, we are not only going to offer you a cinema business plan in Nigeria, but we are going to show you how to start and effectively run a cinema business in Nigeria.

To get place an order for your Cinema business plan in Nigeria, pay N10,000 to:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

After payment, send your name, email address and “cinema business plan” to 07033378184

Furthermore, the cinema business plan that we have can be used apply for bank loans, grants and proposing to investors as it contains the following details:

cinema business plan in nigeria — Cinema / Theatre Business Plan in Nigeria

Executive Summary
Company overview
Product or service description
Industry & market analysis
Marketing analysis/ strategy
Financial assumptions
Financial forecasts, etc.

How to Start a Cinema/Movie Theatre Business in Nigeria

According to history, film making dates back to the 1890’s and since then movies have come to stay as a major part of human entertainment and business. Cinema, also known as a movie theatre, is a place where movies are shown on large screens for money. They are characterized by large screens with high picture and sound quality as well as comfortable furniture. Presently all over the world, cinema business has grown to be a household name, patronized by families, couples and single individuals for the major purpose of entertainment and relaxation.

Read: How to Start a Cinema in Nigeria

Also Read: Football Viewing Center Business Plan in Nigeria

In Nigeria, the cinema business began in the 1970’s but due to economic issues, it went into a state of hibernation till 2004 when Silverbird Cinemas were opened in Lagos and later Abuja. This gradually brought the cinema culture back to life and created a new business opportunity for those who will be interested in investing. The cinema business has come to stay in Nigeria, and it is almost impossible to run without making huge profits except of course if run with poor business acumen or strategy. As at 2015, the Nigerian movie industry alone was valued at about $3 billion and with a huge appetite for entertainment, especially movies, by Nigerians, you are sure the cinema business will always thrive.

Steps to Take in Starting your own Cinema Business in Nigeria

Do Your Research – It is a known trend that if you are going to start any business, you should start with doing proper studies about the field you are going into. Your research is simply a culmination of a detailed feasibility study as well as a well written business plan. You need to find out how much is needed to start up a business of this magnitude, the number of employees required to run the business, where the business can be sited, how to make extra money other than just showing movies. You also need to visit several of your supposed competitors, to see how they ply their trade. All these and other vital information you glean while carrying out your survey will help you write as great business plan for your business.

Get Trained – This is one business that requires some level of training if you are going to be successful and the business thrive. If you have got some training before, then you are fine, if you have not, you need to seek a place to properly get trained. This will give your in-depth insight as to how to run the business and gradually turn your business to a haven visited by all and sundry. You may consider business training as well as training in cinematography.

Register Your Business – In this kind of business, especially on Nigeria, there are some bodies you must be registered with to operate without hitches. Firstly, you must register your business with the Corporate Affairs Commission (CAC). This will help when seeking funds from financial institutions as well as other investors, you will definitely need this as running a cinema business is quite capital intensive. You also need to register with the Nigerian Films and Video Censors Board (NFVCB). This is very important as your business can faced serious infractions and can even be shut down if you are not registered or you show movies that have been banned by the regulatory body.

Make Contact with Film Producers and Distributors – The producers and distributors can probably be called the mainstay of the cinema business because they are the main source of your commodity of sale, movies. Making contact with them and having a working relationship with them will help you get their permission to show their movies. It will help you get the movies early, as soon as they are released, which is one major strategy if you want people to flood your cinema. I must reiterate here that you should not show movies if you have not gotten permission from the producing company, it could put you in serious trouble.

Locating Your Business – The place your business is located will go a long way to determine how well your business will do, whether your business will fail or succeed. A few factors to consider in siting your cinema include finding a place that is well centralized with a lot of human traffic, you also need a place that has fluid flow of vehicular traffic and large parking space so you do not cause traffic congestion in that area. You also need to consider siting your business in a place where the people will patronize your business else you will be running at a loss. I must state here that siting your cinema will be capital intensive, whether you want to build your hall or rent one.

Purchasing Equipment – You will be required at this stage to get the necessary equipment needed for the running of your cinema. Some of the equipment you need are projectors, screens, sound systems, lighting, etc. You will also need to acquire comfortable furniture for the cinema, air conditioning systems, generating plant as an alternative source of power. You should also get a snack stand to sell snacks like popcorn, and drinks which act as major company for cinema goers. Sale of snacks and drinks will act as a source of extra income for your business.

Employ Staff – After purchasing your equipment, you obviously need people to operate them, thus the need to employ staff. You need to employ people to sell tickets, operate projectors, sell snacks and drinks, keep records, etc.

Aggressive Publicity – No business will thrive without proper publicity, you must blow your trumpet loud and about for your business to grow fast. Take advantage of the several means of publicity such as handbills, billboards, social media, etc. You can also run bonanzas frequently and also give freebies to attract people to your business.

Running Your Cinema Business in Nigeria

There are two major ways of running cinema business in Nigeria:

Running a Franchise – You can approach other existing cinemas that you know are successful so you can go into partnership with them. This helps your ride on the wings of the existing cinema to create popularity for your business and thus make great profit in the shortest possible time. This is because the existing cinema already has a widely known brand name, existing relationship with movie producers and distributors, meaning you will get movies quickly and also you will not be needing to spend too much publicity. You will also gain from their wealth of experience. The disadvantage of this however is that you might not be given a free hand to express your creativity and bring in your personal initiative into the business as you will be working with the template of the existing company.
Starting as an Independent Business – This involves starting the business from the scratch and working to develop the brand by gaining relationships with movie distributors and producers. You will also be required to market your brand and utilize your own initiative and business acumen to run the business. This method is most advisable for someone who has prior experience or has acquired some level of professional training. However, you will require a lot of input as you will need to outdo most of your competitors to gain the trust of the market.

With the above points I believe you have been quite educated on how best to start and run your cinema business in Nigeria, but like I always advice, make sure you seek out professional advice from existing cinema owners so you do not make avoidable mistakes in running yours.

Hurry now and grab your own copy of our cinema business plan in Nigeria and feasibility study. To get yours, pay N10,000 to:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

BANK NAME: FIRST BANK PLC

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 3066880122

After payment, send your name, email address and “cinema business plan in Nigeria” to 07033378184