How to Start an Event Ushering Business in Nigeria
Start an Event Ushering Business – Have you seen these beautiful ladies and handsome dudes at the entrance and strategic places in an event? Their job is to smile at guests, receive them, lead or direct them to their seats, they tell guests where to find the ticket stand, restrooms, the refreshment stand, etc.
Read: Event Planning Business Plan in Nigeria
Also Read: Sample Event Management Contract Agreement in Nigeria
They have nametags on their chests, like ‘call me,’ ‘ask me”, ‘at your service,’ among others. They are smartly dressed in uniform that complements the occasion. They are events ushers.
Nowadays the challenge of planning, organizing and ensuring the smooth running of an event propels many people to thrust the coordination of their events to professionals. And this makes events ushering service a worthwhile and profitable business. If you are charismatic, a good communicator and can remain calm under pressure then you can start an event ushering service. Now let’s go to the intricacies of starting the business.
Who can do the business?
To begin a career in usher services business, you must be genuinely interested in the industry, be charismatic, a good communicator and psychologist and level-headed. You need to be able to remain calm under pressure, be a good leader, coordinator and human manager.
Though usher service is considerably capital intensive, yet one can start with little or nothing. You can start with just a pen, paper, your personality and the people around you.
But no matter the scale at which you are starting the business, if you want to make a great deal in the business, you need to register your business with the Corporate Affairs Commission (CAC) and have a functional office. These are necessary because what you charge your clients mostly are rather considerably high, especially when you get big jobs. This will portray you as a serious person to deal with. You can convert one of your rooms into an office, in case you cannot afford it at the start.
Also, you must have at least two costumes, English and traditional, for your ushers. Though you can ask your ushers to get smart white and black attire as English costume, but you must get the traditional, like Ankara or Aso Oke, because they must be uniform.
You must also get your ushers ready. You need to note that your ushers must be good looking, cheerful, learned, highly intelligent, eloquent in English, ebullient and polite, with good courtesy.
Who can do the Business?
To begin a career in usher services business, you must be genuinely interested in the industry, be charismatic, a good communicator and psychologist and level-headed. You need to be able to remain calm under pressure, be a good leader, coordinator and human manager.
Learning
Learning the basics in the business is continuous. Because the business is more of management and coordination, any form of formal education and/or training in communication, management and planning will help a great deal. There are also institutes in Lagos, among other states in the country and abroad, where the business can be learnt.
Planning and Research
Do as much research and be as passionate about the usher services industry as you can. Evaluate your local competitors to know their strengths and weaknesses and how you can explore these to your own advantage.
Many usher service operators mainly use ladies. You can use sissy. Many use white top and black skirt or trousers as English costume; you can give a modern and classic touch to your white and black costume to make it more appealing to the guests.
You must also find a means of selling yourself at every event you organise or attend, thereby including the name of your outfit on the tag your ushers wear, or customize their attire with the name of your outfit.
Your research on how to have an edge over your competitors and make yourself compelling to your clients will reveal more ideas.
Costs and Potential Earnings
Your cost includes making your ushers look charming. You can decide to deck them with the same hair style, show and make-up. You may need to spend more if the occasion calls for your ushers to be in suits or Aso Ebi. Though the event owner mostly supply the Aso Ebi, if they want the users to be in uniform with the guests, but you are responsible for the sewing. You must always ensure uniformity in the costume of your ushers.
The kind of event your ushers are coordinating, the demand of your client on the outfit of your ushers, the location of the event and the professionalism of your ushers, among other factors, will determine your cost and charges. Having considered the needed factors, you can charge minimum of between N5,000 and N10,000 per usher for an hour seminar, if the event is taking place in the city where your office is based.
Reputation and Marketing
As with all industries, word of mouth is the key. In this digital age, word-of-mouth includes online social networks too, such as Twitter and Facebook pages.
No matter how successful your online campaign is, however, at the end of the day, you can’t really buy reputation with advertising, but by successfully coordinating a number of successful events and building up good relationships in the industry, and your reputation will soon tower over your competitors.
You can as well do trial runs. Most of this will be free. Be meticulous and do it as if you have been paid millions for it, and get the free clients to recommend you to at least three people. Though this will cost you money, because you must make your ushers look compelling and pay them handsomely, as most of them may not reason with you, especially when you are using graduates as ushers.
Offer good incentives to whoever recommends you. Before you know it, you will have the crème de la crème on your clients list, and millions of naira will start rolling into your account.
HURRY NOW! GET YOUR EVENT USHERING BUSINESS PLAN & FEASIBILITY STUDY NOW!
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BusinessPlan says
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