Videography Business Plan in Nigeria
Videography is another very lucrative business you can start. The only challenge is that you need some form of expertise to start this business. We believe that if you are reading this post, you must have some skills in videography already.
Read: Photography Business Plan in Nigeria
This business has several branches and sub-niches. You can be involved in this business without knowing how to hold a camera. However, we will focus more on skilled videography in this post.
We will show you why and how to start a videography business in Nigeria. Let’s check a sample videography business plan first.
Sample Business Plan for Videography Business in Nigeria
Many entrepreneurs overlook writing a business plan before starting their businesses. However, the importance of a business plan to the success of a business cannot be overemphasized. We have carried out extensive research before coming up with this business plan.
Please note that this business plan is a sample so it is an abridged version. If you will like the full plan, you can reach out to us. We will make it available at an affordable price in record time. Let’s look at the plan.
Business Name: Skills Pictures
Location: Osogbo, Osun State
Industry: Media Services
Videography is a very important aspect of event management. This is why Skills Pictures has made an investment to be recognized as a force in this sector. We will offer several services including video production, photoshoots, and editing services.
Though our company will be physically located in Osogbo, Osun State, we intend to branch our services to surrounding cities. We will record different events, edit footage, and place them on different storage media as requested by our clients.
Our target market includes:
- Cultural institutions
- Educational institutions
- Individual artists
- Music shows and concerts
One of the major keys to success in this sector is the quality of services we provide. To this end, we will invest in training our staff and also purchase the latest equipment. These will guarantee quality video and photo production.
Here is a list of the benefits our services will provide:
- Clarity of pictures of both videos and photographs.
- Prompt delivery on orders.
- Expertise in the editing of videos and photographs.
- Making videos friendly for several media and photos for print media.
- Excellent customer services.
We will make sure that we provide our services at customer-friendly prices. This will be done about the competition and the kind of services requested.
Skills Pictures has the vision to be one of the leaders in the videography business in the whole of South-West Nigeria. To achieve this, we will invest in excellent product and service delivery as well as top-notch customer service.
Skills Pictures has the mission to be the biggest videography company within Nigeria in the next 15 years of operation. This will ensure that we are the number one name to be mentioned when there is a videography need.
To help us realize the business vision and mission, we have come up with a list of business objectives. These objectives include:
- Developing a culture of accountability and excellence in the running of the business.
- Ensure that business becomes sustainable by giving oversight to different operational processes.
- Employ ten full-time staff who will be self-driven and highly experienced.
- Build a website that will show-off the portfolio of the company and act as a platform for clients to reach out to us.
- Take advantage of social media channels to grow followership and client base.
- Establishment of Key Performance Indicators (KPIs) that will help in measuring success at all levels.
We cannot deny the fact that there are so many videography businesses in Osogbo and Nigeria as a whole. This means that we must stand out with our services to make a name for ourselves at Skills Pictures. To do this, we intend to do the following:
- Provide top quality services through technological expertise.
- Employ well-trained hands who are highly motivated.
- Establish strong personal relationships with clients and other service providers, especially event planners.
- Provide excellent customer care services.
- Develop a motivated marketing team that will help to market the business and increase patronage.
What will set us apart and give us a competitive advantage? Here is a short list.
- Prompt delivery of orders.
- Fair prices on all projects.
- Discount offers and freebies when possible.
- The use of the latest equipment and incorporating the latest videography trends on each project.
As we mentioned earlier, this is only a sample business plan. To get the full business plan, you can reach out to us. We will make it available at a subsidized cost.
Why you should invest in the videography business
If you are asking why you should invest in this business, you are asking the right question. It is not wise to dive into investing in any business without assurance of success, no matter how bleak. Starting a business is a calculated risk so you must be sure to a certain extent that there is a chance for success.
Listed below are a few reasons why we believe you should invest in the videography business in Nigeria.
Believe it or not, there is a very high demand for videography services in Nigeria. Nigerians are known for organizing several events weekly. Most of the time, people want these events recorded for future reference.
As such, the service of videographers is in high demand. From conferences to weddings, birthdays to anniversaries, you can record anything these days.
Videography is one business that comes in handy in a variety of economic sectors. Most big organizations either have a videography department or outsource their videography contracts. As a videographer, you can propose to any of these organizations to be their contract videographer.
Asides big companies, different individuals need videography services including music artistes and educational institutions.
Services are not cheap
Have you noticed that videography services are not cheap? The question is have they ever been cheap? One way to know a quality videographer is the price of their services. Most of the videographers you know make huge amounts per gig because of the equipment they use and their skills.
How to Start a Videography Business in Nigeria
Starting service-related businesses is far different from starting product-related businesses. There are several things you need to do before starting a videography business. We have put together a list to help you out.
Learn the trade
This business requires a lot of skill even if you wouldn’t be behind the camera. You need to attend several pieces of training to become a top-notch videographer. To do this, you can sign up with any of the training schools around the country or with a reputable videographer.
Acquire the necessary equipment
There are several pieces of equipment you need to deliver high-quality services. Examples of this equipment include high quality video cameras, tripod stands, different kinds of lights, etc. All of these are key ingredients to excellent service delivery.
The best way to know the necessary pieces of equipment is to attend a training school. You also need a very good laptop along with external storage devices.
This business requires you to be strategic about your business location. Whether you are starting on a small, medium, or large scale, the location is very important. You need a place that will attract a lot of clients even though you also need serenity.
If you are starting small, we advise that you begin from home and then grow from here. Ensure that the location is comfortable for clients and well decorated. It is also important to ensure that your business location is easily accessible.
This business cannot be run by you alone. You need at least one staff to help you out with several tasks. For example, you cannot hold lights and shoot at the same time. You also need someone to help with editing while you carry out other tasks.
Find people that are reputable so that you don’t run down your business. Since this business is service-based, ensure that your staff understands the place of customer service.
Market your business
After getting all your training and equipment, if you don’t market the business, it will amount to a waste. You need to put the word out there about your business. Marketing videography has been made easy through the internet. Two ways to market this business through the internet include:
- Building a media-friendly website that can show-off your portfolio.
- Using social media platforms effectively.
Write a business plan
Business plans are very essential to the growth and success of businesses. You need one to secure loans and grants as well as to run the business. We can write a detailed videography business plan for you for a small token.
Profitability of the videography business in Nigeria
This business may be a bit capital intensive at the beginning because of the equipment you need. However, you can make up to N200,000 monthly as a small-scale videographer. As you grow in this business, you can earn up to a million naira monthly. It all boils down to how you can market your business.
There you have it, all you need to know about the videography business in Nigeria. We can help you write a concise business plan for your videography business for a small token. You can reach out to us.
Get your own Sample Videography Business Plan in Nigeria now! To place order, Pay N20,000 to:
BANK NAME: GUARANTY TRUST BANK (GTB)
ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM
ACCOUNT NUMBER: 0044056891
BANK NAME: FIRST BANK PLC
ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM
ACCOUNT NUMBER: 3066880122
After payment, send your full name, email address and topic (i.e. videography business plan in nigeria ) to 07033378184. Your business plan will be sent to your email within 15 minutes.
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