Comprehensive Business Plan on Poultry Farming in Nigeria

EXECUTIVE SUMMARY OF POULTRY BUSINESS PLAN

Poultry farming is one of the most famous businesses in Nigeria today. There are several reasons why this is so. Firstly, it is very easy to start up and it does not require as much capital outlay as most other businesses, except of course you are starting on a large. The business also has a very fast turnover rate, meaning the farmer can make his/her profit in quick succession as long as the farm is run efficiently.

Also Read: Poultry Farming Business Plan & Feasibility Study in Nigeria

The population of Lagos State, where we propose to site our poultry farm, is over 10 million individuals and it is growing on a daily basis. The estimate figure for the number of people that come into Lagos every day is 2000 individuals. When comparing this figure to the number of poultry farms in Lagos State you can see that the demand is way higher than the supply. Lagosians do not have all the eggs that they need, in fact, poultry farms from nearby Ogun and Oyo States have to bring in their farm produce which does not still satisfy the ever-increasing demand. There are also restaurants, hotels, eateries, food production companies, confectionary companies, etc. being established daily in Lagos. This means there is no way presently to solve the problem of egg production and distribution in Lagos except new farms are set up within the State.

We have identified the large population and ever-increasing demand as the problem. OEA Limited is poised to solve these problems by starting a poultry farm in Lagos State, very close to the Lekki-Epe Expressway. This farm will be focused on egg production and the sole aim is to meet the egg-demand of Lagosians. With 5000 birds on our farm we can conveniently supply the whole of Lekki to Epe axis of Lagos and grow to other parts of the State as the business expands. We believe that by infusing our eggs into the market at cheaper rates we can comfortably make the market dance to our tune. The business is expected to breakeven between the second and third years of operation ceteris paribus.

SECTION 2 – INTRODUCTION

To be involved in poultry farming, one must have a passion for the business and a heart of empathy towards animals. You cannot afford to be non-challant with the birds, they are very fragile and their death could crash the business altogether. Agriculture is gradually growing to become the mainstay of the Nigerian economy and how much one invests will determine how much profit will be made.

People will always be in search of what to eat as food is one of the basic needs of man. Poultry is one way of satisfying this need so you can be sure the business will always be lucrative. There are several reasons why one should invest in poultry farming. A few will be enumerated in the next few paragraphs as this is key to understanding the poultry business.

PROFITABILITY OF THE POULTRY BUSINESS

In all sincerity, there are million and one reasons why one must invest in poultry business. It is a highly profitable business venture attracting millions of naira in revenue on a yearly basis. Out of the many reasons for investing in poultry business, we shall discuss a few below.

People must eat. Man cannot survive long without food and even if one continually eats, it is imperative that balanced diet must be consumed. Even if the economy of any country is experiencing a downtime, people will always find a way to eat food. Poultry is the rearing of birds for meat or eggs, which means it is a means to meet man’s food problems.
The population of the country. Nigeria has an estimated population of about 180 million which is expected to get to 250 million by the year 2050. An increase in population will result in a commensurate increase in the consumption of food, including poultry products. Take a quick survey with the aim of checking out how many eggs people consume daily or how often people take meat weekly. Try taking the same survey six months later, you should notice a considerable increase in the amount of these products that are being consumed.
Poultry products serve as raw materials for other industries. Asides being juts eaten as food, products from poultries are used in other industries, here are a few examples. The eggs are used in baking cakes, bread, and several other confectionary products. From the large industries to the roadside baker, they will be in need of eggs. Another example is the use of poultry meat and eggs in restaurants and eateries all over the country. Some of these restaurants need to restock on a daily basis. Imagine you have just one of such restaurants or hotels on your list of clients. Do you know how much would be made on a daily basis?
Nigerians love to party. Every weekend, in fact, almost every day of the week there is one party or the other. None of these parties can hold without the use of poultry products. You can always avail yourself the opportunity of being a supplier to the event planners organizing these parties.
There is a greater demand for white meat now more than ever. People do not just eat anything they see like in the olden days. People have become more cautious and health experts have warned against the frequent consumption of red meat. This has shifted the focus of most Nigerians, especially those above 40 years, to seek white meat. One of the best and cheapest sources of white meat is poultry. This is a major factor that has caused the demand for poultry products to skyrocket.

TYPES OF POULTRY FARM

There are different kinds of poultry farms usually dependent on the kind of birds being raised and the purpose why the birds are raised. We will view both classes briefly:

Type of poultry farm based on the kind of birds raised.

Regardless of the purpose of running a poultry farm, you need birds to run your farm. The kind of birds you raise will determine to a large extent the kind of poultry you run. The types include:

Chicken poultry
Duck poultry
Geese poultry
Quail poultry
Turkey poultry
Guinea fowl, etc.

Type of poultry based on reason why the birds are raised.

This class focuses on the product that will be the main source of revenue for the poultry farm. There are two broad types and they are:

Egg production. This type focuses on the production of eggs for human consumption. The birds used in this type of farm are known as layers. It usually takes a while for the birds to start laying but when they do the business blossoms into a huge profit-making system.
Meat production. This type of poultry focuses on the production of meat for human production. The birds used here are known as broilers and the business if managed well has a very quick turnover rate. In chickens, it is usually between six to eight weeks.

There are a few farms that mix both together. To do this you must have substantial amount of capital and the ability to multitask. There are several other ways to be involved in the poultry business which include:

Running a hatchery
Feed production
Processing and packaging of poultry products
Manufacture and sale of poultry equipment
Marketing of poultry products
Consultancy services

Poultry business is very wide so it requires an entrepreneur to focus on one or two aspects and become a specialist before jumping to the others. To diversify in the poultry business you need to have a huge amount of capital. Mind you the amount of time and capital you put in will determine to a large extent how much you will gain at the end of the day.

PROBLEM STATEMENT

OUR PROPOSAL

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